Super Bowl ticket prices creeping back up after weekend drop
ST PAUL—After a weekend dip, Super Bowl LII ticket prices are climbing back up as fans who have been on the fence are pulling the trigger, according to online resellers.
Over the weekend, the median price sold through the online marketplace Vivid Seats fell below $5,000 for the first time this month, according to the company's ticket tracker. However, that figure jumped back up Tuesday, Jan. 30, where it hovered around $5,200.
Face-value ticket prices for Sunday's game between the New England Patriots and Philadelphia Eagles in Minneapolis range from $950 to $3,000, according to the NFL.
Vivid Seats attributed the weekend dip to the usual "lull" after the initial excitement from the NFC and AFC championship games. Median prices were highest — around $6,500 — the day of and the day after the title games.
The recent uptick is mostly likely from fans making "last-minute decisions," the online reseller said.
TickPick also said tickets trended down over the weekend, but added that the Tuesday before the Super Bowl is traditionally a big day for orders. Its average listing price is around $5,900, with a "get-in" price of $3,200.
StubHub, an online ticket exchange company, said Tuesday the get-in price (most affordable ticket price available) dipped below $3,000 over the weekend for the first time, with two upper-level tickets for $2,350 apiece. But demand is up 63 percent compared to this time last year.
StubHub said there are about 1,500 tickets for sale on the site, with the average cost at $5,500. An upper-corner seat was selling for $4,400.
Not surprisingly, the top-buying states this year are Pennsylvania and Massachusetts, followed by Minnesota.
The average ticket sold on StubHub for last year's Super Bowl between the Patriots and Eagles ended up being just under $4,000. That was StubHub's lowest price since the 2014 game between the Broncos and Seahawks, according to the company's ticket history chart.
Over at NFL Ticket Exchange, another secondary online ticket outlet, it's much of the same, with upper-level seats running between $3,700 and $4,000 apiece. A lower-level seat — row 10 at the 25-yard line — is going for $9,500.
Nick Ferraro can be reached at 651-228-2173 and firstname.lastname@example.org, or on Twitter at @NFerraroPiPress.
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