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'Think Pink' with Wisconsin women's basketball Sunday

MADISON -- The Wisconsin women's basketball team will "Think Pink" when it meets No. 19 and league-leading Ohio State at 3:30 p.m. Sunday at the Kohl Center. The game will be broadcast live on ESPN2.

MADISON -- The Wisconsin women's basketball team will "Think Pink" when it meets No. 19 and league-leading Ohio State at 3:30 p.m. Sunday at the Kohl Center. The game will be broadcast live on ESPN2.

Badger fans are encouraged to "Think Pink" by wearing pink to the game in support of the Women's Basketball Coaches Association's campaign to raise awareness for breast cancer. Fans who wear pink to the game will receive discounted tickets, $3 for adults and $1 for youth/student/seniors. Fans wishing to purchase tickets in advance can do so by clicking here.

Last year, UW coach Lisa Stone donated 25 cents to the Madison Gilda's Club, a cancer support agency, for each person attending the Minnesota game Jan. 28. A crowd of 15,269 showed up and Stone donated the nearly $5,000 total as if it was a sellout of 17,142.

This year, UW is participating in the WBCA "Think Pink" campaign, an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities.

Every three minutes someone is diagnosed with breast cancer; and every 13 minutes a woman will die from breast cancer in the United States. This year around 2,030 men will be diagnosed with breast cancer. Together the WBCA and the UW women's basketball team want to make others aware and contribute to breast cancer research to bring scientists one step closer to finding a cure.

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In 2007, more than 120 schools unified for this effort and helped make the inaugural year of the WBCA's "Think Pink" a success. This year 832 schools across all three divisions and 19 conferences are participating. For complete details on the WBCA's "Think Pink" initiative, click here.

The Badgers (11-10, 4-7 in Big Ten) are poised to make a run in the second round of conference play having won three of their last four games including a decisive first-ever 77-59 win at Penn State Sunday.

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