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New license plate unveiled

Wisconsin drivers have another way to express their support for the state's wildlife. On Wednesday, the Department of Natural Resources unveiled a new license plate. Proceeds from its sales will go to help endangered species.

Wisconsin drivers have another way to express their support for the state's wildlife. On Wednesday, the Department of Natural Resources unveiled a new license plate. Proceeds from its sales will go to help endangered species.

The new endangered resources plate made its premiere at a zoo near Green Bay. Voters chose the new design during online voting last fall.

DNR Secretary Matt Frank said the chosen design, a badger plate, won hands down.

The badger now joins the grey wolf plate which has been available since 1995. Frank says that plate has generated around $500,000 a year to be used on a variety of research projects on more than 200 species of plants and animals, including the badger and kirtland's warbler.

With the additional plate, Frank says it's possible sales could generate a million dollars a year for the endangered resources fund.

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He acknowledges tough economic times may deter people from paying the extra $40 for the specialty plate. But he says it's a worthwhile cause.

Frank says $25 of the $40 goes directly to the endangered resources program.

The badger figures prominently on the new plate but it isn't alone. The state's official animal is joined by other prairie critters, a meadowlark, swallowtail butterfly and a sunflower.

Related Topics: WILDLIFE
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