Elderly residents, students receive outfits from Superior boutique

Posh Affair Boutique donated last season's items to two assisted living homes and Superior High School.

Raya Horst and Jessica Matson, owners of Serenity Spa and Salon and Posh Boutique in Superior.
Maria Lockwood / 2021 file / Superior Telegram
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SUPERIOR — Boxes of summer styles from Posh Affair Boutique were transported April 19 to two assisted living facilities, Villa Marina and Encompass, and Superior High School. They will be distributed for free to residents and students who need them.

“Our staff and residents are so pleased that Serenity Spa and Salon and Posh Boutique thought of our facility for their contribution,” said Bethany Nelson with Villa Marina Health and Rehabilitation Center. “Like any demographic in this time, our residents are in need and the donations will be put to good use.”

Jessica Matson and Raya Horst, who both Posh Affair Boutique and Serenity Spa and Salon, said they got the idea to give back to older residents from Matson’s mother, Jill Sajec.

"You know, when people get older, sometimes they don’t have a lot of family, they don’t even have family, so who would bring them these kind of things,” Sajec said.

The box for Villa Marina included loose tops matched with stretchy leggings and pairs of slip-on shoes. The gift will boost the sense of confidence and dignity for those who receive the new items, Nelson said.


“We intend to display the donations in a boutique style and allow residents the full experience as they pick out what they might like,” she said.

Their opposite styles have fueled change.

It’s a new avenue for the Serenity owners, who enjoy giving back to the community. “A lot of times we’ve partnered up with women’s shelters,” Horst said.

“We’ve donated quite a few times. We’ve never done assisted living, so we were looking to branch,” Matson said.

“Hit every demographic,” Horst said.

Matson said she goes to visit her father at Encompass Healthcare and Assisted Living in Superior at least once a week.

“They want new stuff. You know, they won’t always be able to get out and stuff, so being able to bring this in there and give to them is huge,” Matson said.

Giving back to the community is something both are enthusiastic about. “I mean, the community has given us so much. That’s the reason we’re still running is because they're running in here and supporting our business,” Horst said.

The business owners took time to meet with residents when they dropped off the items.


“We are always seeking this kind of enthusiasm and donations,” Nelson said. “We'd love to welcome area businesses or groups looking to give back such as pet therapy, musicians, dance groups, etc. along with any donation idea.”

Anyone interested in contributing to Villa Marina can contact Paul Raunio in activities or Bethany Nelson in social services at 715-392-3300.

School needs

The Superior High School clothing closet is available to all students. According to counselors at the school, students need access to clothes, shoes, coats, toiletries and school supplies regularly throughout the year.

Students, they said, are very grateful to have access to the items, and community members periodically donate things for the closet.

Maria Lockwood covers news in Douglas County, Wisconsin, for the Superior Telegram.
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