Planning for Superior’s future took to Zoom on Monday, March 22, as 16 people joined city and planning officials to consider elements of the city’s comprehensive plan update.

“I will say, this is one of the better attended events I’ve seen,” Mayor Jim Paine said Monday. After attending many public meetings that “are always pretty lightly attended,” Paine told participants they are community leaders.

“Your voice tonight is going to have a real impact crafting the next 10-20 years of our community’s direction,” Paine said. “We’re going to put incredible weight on what you say because you are representing the entire community.”

The comprehensive plan update will create a 20-year vision for Superior. It will serve as a guide for decisionmakers for community, physical, social and economic growth for at least the next decade. Goals for the plan are to encourage growth that supports community needs, provides efficient infrastructure, aids local economic development and defines specific actions to help the city achieve its goals for the next two decades.

“Your input is invaluable as we move forward with this process,” said Stephanie Falkers, a planner with SRF Consulting Group, the firm working with the city to develop the plan update for 2020-40.

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Falkers led the group through a series of questions to gain insight into people’s perspectives on issues and opportunities; housing; transportation; community facilities and utilities; land use; agricultural, natural and cultural resources; economic development; intergovernmental cooperation; and implementation, all elements required in a comprehensive plan. She also asked about coastal resources and hazard mitigation, elements the city plans to add to the update.

“Over the last few years, of course, there has been monumental flooding,” said Jason Serck, economic development, port and planning director. “It goes to coastal resources as well as hazard mitigation. We want to get into what are some of the issues. We have experts on our steering committee that can help with some of this. It’s very complicated and a wide-ranging topic.”

Input from Monday night’s meeting and survey results will help identify issues and opportunities that will shape the plan, Falker said. Once those are identified, she said the public will have another opportunity to weigh-in, likely in late spring or early summer, before the “nerdy planning work” begins. An open house is planned for late summer when the draft plan is ready, and the Plan Commission and City Council will hold public hearings when the plan is considered for adoption in the fall, she said.

“Hopefully we’ll be able to meet in person at some point,” Falkers said.

The goal is to have a completed plan by the end of the year.

But people can still weigh in on the plan through Wednesday, March 31, by completing the surveys available at Super One stores or at

“Things have changed drastically over the last 10 years,” Serck said.

For updates on the comprehensive plan, go to the project website at