Douglas County is looking at a new arrangement for managing the fairgrounds and speedway in Superior.
After more than a decade of operating the facility as one, the County Board approved separating the responsibilities for the speedway and fairgrounds with a goal of better management of the fairgrounds.
Since 2017, the fairgrounds and speedway have been managed by Head of the Lakes Management Group LLC under a property management agreement. The county and management group have reached an agreement to allow areas of the fairground property to be managed by DHL Management LLC, including the multipurpose building, various barns and arenas, the office building , pavilion, garages and 4-H youth building.
DHL Management, which is run by Daniel Litchke and Dustin Soyring, sons of area farmers with experience showing animals at the fair, would be in charge of parking and recreational vehicle hookups, camping permits, other required licenses and permits, snow removal, trash disposal and would pay for utilities, which will be divided among the two management groups.
Head of the Lakes Management Group will have access to RV hookup and manage the speedway, allowing access during the fair when it doesn’t impede racing.
Both groups will be required to provide proof of insurance and collect county surcharge fees for maintenance of the fairgrounds.
Revised agreements are expected to be negotiated and signed by May 1, according to Supervisor Keith Allen, chairman of the committee that oversees the fairgrounds agreement.
“It worked out with the current management group,” Allen said. He said DHL Management’s interest is in youth, education and the fair, while the current group will focus on motorized sports.
“It seems to be working,” Allen said. “They’ve worked throughout different meetings for three weeks and it worked out quite well.”