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Super Bowl committee announces 10 days of free events in Minneapolis

U.S. Bank Stadium will be the home of the Super Bowl, only 100 days away. Many free activities are planned for around downtown Minneapolis leading up to the big game. Forum News Service file photo.

MINNEAPOLIS—No tickets to Super Bowl LII? You can still soak up the festivities during a free, 10-day fan festival leading up to the big game set for U.S. Bank Stadium on Feb. 4.

Minneapolis' Nicollet Mall will be the site of blocks of entertainment and football- and winter-related fun, the Minnesota Super Bowl Host Committee announced Friday — noting the game is 100 days away.

Super Bowl LIVE, with chief sponsor Verizon, will stretch from Sixth to 12th streets, with a theme for each block. Ice sculptures, light shows and (brief) outdoor concerts are planned. Indoor attractions are planned for the new Dayton's Project, under renovation as a food hall and retail and office building in the former Dayton's and Macy's building at Seventh and Nicollet.

Music producers and Minnesota natives Jimmy Jam and Terry Lewis are booking a lineup of national and local musical acts for the festival, organizers said.

More than a million visitors are expected during the Super Bowl and some 5,000 members of the press, not all of them writing about sports, said host committee co-chair Richard Davis. Some of those media outlets will broadcast live from the festival area.

A free NFL Fan Dome will be set up at Peavey Plaza, on the southern end of the festival. An NFL theme park — the Super Bowl Experience — is also planned for the Minneapolis Convention Center, the committee said.

There will be props for selfies up and down the blocks, including a giant snow globe and a football "warming bench" — "heated, of course," said one official.

"As you will see on Jan. 26, we don't apologize for the weather; we embrace it," Mayor Betsy Hodges said at the announcement.

Super Bowl Live starts Jan. 26 and runs through game-day afternoon. It starts at 4 p.m. most weekdays and runs all day on weekends.