The Green Bay Packers remembered one of their greatest players on Sunday with a halftime ceremony during their 21-16 victory over the Minnesota Vikings on Sunday, wrapping up a weekend of activities in honor of Bart Starr.
A Sidney Lanier High School and Alabama alumnus, Starr died on May 26 at age 85.
"We are all indebted to Bart for all that he did for the Packers as a player, coach and alumnus," said Mark Murphy, the Packers' president and CEO, at the halftime ceremony, which was attended by NFL Commissioner Roger Goodell. "His story is truly one of the great success stories in the NFL -- from a 17th-round draft choice to one of the greatest players in the history of the NFL. No Packer fan will ever forget his quarterback sneak in the Ice Bowl.
"We are dedicating this season to Bart. We will have a '15 Starr' banner on both sidelines on the 15-yard line, our players will have a '15 Starr' decal on the back of their helmets for the entire season and, of course, almost every one of you has a 'Starr 15' button on today."
The halftime ceremony at Lambeau Field was held during the Packers' annual alumni weekend, so dozens of former Green Bay players ringed the field during the activities.
Cherry Starr, Bart Starr's widow, was escorted by former Green Bay quarterback Brett Favre.
Cherry Starr also was greeted by current Packers QB Aaron Rodgers before the game.
Murphy presented Cherry Starr with a vintage Packers' helmet from the 1960s with a 'Starr 15' decal on it.
"Even though most of you weren't even born when Bart and I came to Green Bay in 1956," Cherry Starr told the crowd, "but for 63 years you have loved and embraced us and supported us, and I am so grateful. ... I want to tell you how much I will always love you, and you will always have a special place in my heart."
Starr played for the Packers from 1956 through 1971 and was Green Bay's head coach from 1975 through 1983 and general manager from 1975 through 1980.
As Green Bay's quarterback, Starr led the Packers to six NFL championship games in the eight seasons from 1960 through 1967, and Green Bay won five of them. From 1965 through 1967, Green Bay became the second team to win three consecutive NFL titles, with the final two league championships augmented by victories over the AFL representative in the first two Super Bowls.
Starr won the Most Valuable Player Award in both Super Bowl victories and was the NFL MVP for the 1966 season. He also was selected for the Pro Football Hall of Fame's All-Decade team for the 1960s and entered the Pro Football Hall of Fame in 1977.
The Packers also donated $250,000 to the Bart and Cherry Starr Foundation to benefit four organizations -- Birmingham Humane Society, Cornerstone Schools of Alabama, Rawhide and Starr Children's Pediatric Cancer Fund.
On Saturday, a public celebration of Starr's life was held at Rawhide in New London, Wis. Starr was a co-founder of Rawhide Boys Ranch in 1965. Today, Rawhide "offers residential care and outpatient services dedicated to helping at-risk youth and their families lead healthy, responsible lives." The New London campus includes Starr Academy, a fully accredited high school for at-risk youth.
Among the displays at Rawhide for the event were the two Corvettes presented to Starr for winning the MVP awards at the first two Super Bowls.