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Wisconsin activates wellness hotline for farmers

The pilot program connects callers to mental health professionals 24/7.

Wisconsin farmers facing increased stress and other challenges can access free confidential counseling resources through the Farm Center at the Wisconsin Department of Agriculture, Trade and Consumer Protection.

Launched July 1, the new pilot program connects callers to a 24/7 Farmer Wellness Hotline, a news release said. The hotline number is 1-888-901-2558. Licensed mental health professionals contracted by the department will provide immediate, in-the-moment care.

Long-term options are also available. Callers can schedule ongoing telehealth counseling sessions by calling the hotline or the Wisconsin Farm Center, 1-800-942-2474, the news release said. People who prefer an in-person session can request to meet with a local provider through the Farm Center’s Counseling Voucher Program.

The pilot program is made possible by funding provided in Gov. Tony Evers’ 2019-21 biennial budget and approved by the Legislature. The 24/7 hotline and telecounseling services are two of several initiatives developed by the Farm Center in response to increased challenges faced by the agricultural industry, according to the news release.

In June, the Farm Center launched "Rural Realities,” a podcast offering advice to farmers and farm service providers about managing stress and anxiety. To listen to the podcast, visit FarmCenter.wi.gov .

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Later this month, the Farm Center will begin hosting QPR trainings (Question-Persuade-Refer) for people who work closely with farmers, so they can learn how to identify the warning signs of a suicide crisis and direct the person to appropriate resources.

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