The Wisconsin Winery Tour received a $12,865 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett.
This Year-Three Destination Marketing grant provides money to continue marketing Wisconsin winery tours. The organization estimates the campaign will have over $300,000 in economic impact.
"Wisconsin is home to truly fantastic wines and vineyards," said Klett. "Many of Wisconsin's wineries and vineyards are family owned and locally operated, creating a significant and direct economic impact on local communities. Winery tours are a great way to experience a wide variety of wine, as well as beautiful Wisconsin scenery and excellent products."
The Wisconsin Winery Tour offers travelers a variety of resources to tour Wisconsin's wineries and vineyards, including wine events, suggested tour itineraries, and a tour guide booklet. The organization is comprised of 45 wineries from all around the state, split into five regions.
The tours serve dual purposes -- to encourage travelers to taste delicious varieties of wine all over the state and to connect travelers with the beautiful Wisconsin landscape via the wineries and vineyards.
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The campaign focuses on in-state travelers.
