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Trade venture to Mexico offers companies export opportunities

The Wisconsin Economic Development Corp. invites companies around the state seeking to establish or expand exporting efforts to a global trade venture Feb. 16-22 to Mexico.

The Wisconsin Economic Development Corp. invites companies around the state seeking to establish or expand exporting efforts to a global trade venture Feb. 16-22 to Mexico.

The deadline to register is Dec. 21.

The venture includes visits to Mexico City and Monterrey, markets particularly important to Wisconsin companies. In each city, participating companies will be scheduled for customized business meetings with potential local partners.

"Trade pathways between the U.S. and Mexico are well traveled. Geographic proximity and a long history of trading between the countries and significant opportunities make Mexico a market to consider for Wisconsin companies," said Katy Sinnott, vice president of international business development. "This trade venture directly connects Wisconsin companies with potential customers, distributors and partners in Mexico to build the relationships necessary for increased international sales."

WEDC's trade ventures offer companies a way to make connections in markets that lead to new exports, and are offered at a subsidized rate, with logistics taken care of, so participants can focus on business.

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The trade venture begins Feb. 16 with departure from the U.S. to Monterrey, Mexico's third-largest city by population and second-largest in its contribution to gross domestic product. It has a high concentration of manufacturing facilities aligned with Wisconsin's key industry sectors.

The delegation will then travel to Mexico City, one of the world's largest cities and home to many corporations' worldwide or regional headquarters.

Each participant in the global trade venture will also receive a customized Mexico market assessment specific to his or her company, detailing considerations to keep in mind when introducing the company's product or service into the market. WEDC also has an authorized trade representative in Mexico who can make it easier for Wisconsin companies to find local partners and take some of the guesswork out of launching in a new market.

The venture includes three nights in Monterrey and three nights in Mexico City before returning to the U.S. on Feb. 22. The cost to attend is $1,000 and includes the market assessment, hotel accommodations, interpreter services, scheduled ground transportation and airfare between the two program cities. It does not include international airfare or most meals. WEDC is able to offer this venture at a low price because of a grant from the U.S. Small Business Administration.

To learn more or register, visit wedc.org/mexico19.

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