A family-owned boutique, Kindred Stone & Co. opened Sept. 11 at 1122 Belknap Street. Nestled between Nummi Jewelers and Live Limitless, the store features a mix of styles from boho to vintage farmhouse in sizes XS to 3X.

“We have everything from basic tees to bralettes, activewear, and then we’ve got sweaters, jackets, scarves,” said co-owner Jami Konkler. “We’ve got some hats and then a lot of jewelry.”

Visitors can find shoes, locally made soaps and candles and a corner devoted to canine gear, from harnesses and toys to treats. Behind the counter, they’ll find Arlo the shop dog, a mini goldendoodle.

"We're all inclusive," Konkler said. "We want to make sure to have sizes for everybody, styles for everybody, and all ages too," from college students to grandparents.

Beth Sundby of Duluth visited the shop for the first time Sept. 17.

Newsletter signup for email alerts

RELATED:

“It’s adorable in here,” she said, and the flooring, woodwork and displays really drew her in. “It’s a fun space to even be in.”

She walked out the door with five new purchases.

“I think that the area, the Twin Ports area, needs more shops like this,” Sundby said.

Beth Sundby, of Duluth, looks at clothing as she shops at Kindred Stone & Co. at 1122 Belknap St. in Superior on Friday, Sept. 17, 2021.
Jed Carlson / Superior Telegram
Beth Sundby, of Duluth, looks at clothing as she shops at Kindred Stone & Co. at 1122 Belknap St. in Superior on Friday, Sept. 17, 2021. Jed Carlson / Superior Telegram

The boutique is a family affair. Konkler’s co-owner is her mother, Judy Konklin. Her two sisters chime in with ideas for styles to carry. Her brother provides IT help. The entire family spent their evenings and weekends renovating the storefront, which opened a month and 10 days after the lease was signed.

"Even if you don't come in to buy, it's something to experience," Judy said. "Walk in and introduce yourself and look around."

The mother-daughter duo took business classes together in 2019 through the Small Business Development Center. Opening a boutique, they said, was a good fit.

“We love going to boutiques,” Jami said.

Jami Konkler, left, and her mom, Judy Konkler, pose outside of their new boutique, Kindred Stone & Co., in the former People’s Drug Store at 1122 Belknap St. in Superior on Friday, Sept. 17, 2021.
Jed Carlson / Superior Telegram
Jami Konkler, left, and her mom, Judy Konkler, pose outside of their new boutique, Kindred Stone & Co., in the former People’s Drug Store at 1122 Belknap St. in Superior on Friday, Sept. 17, 2021. Jed Carlson / Superior Telegram

“Traveling when the kids were younger and did sports, we would always go to these small towns and that’s what you did in the down time, you know, in between games you’d go and you either caught a movie or go to the bowling alley or shopped,” said Judy.

The pandemic put their boutique dreams on hold for a year, but they found their ideal space in the former drugstore. When touring the site, they immediately fell in love with the 100-year-old penny tile floor.

“I think this just fits our vibe,” Judy said.

The space is manageable for a new business, she said, and the storefront is close to two other boutiques — Blue Arrow Boutique and Wildflower Boutique, both on Tower Avenue — without being too close. They aim to add to the shopping experience in Superior, Jami said, and build community.

Local small business owners have stopped by to welcome them to the area.

“It’s been a really nice outpouring of support from the community and the other shop owners,” Judy said.

Mack Dahlin, owner of Live Limitless, looked through the selection of candles at Kindred Stone & Co. on Sept. 17.

“I love having someone next door, and I think it’s a great way to bring in new people for both,” she said of the new shop.

Kindred Stone & Co. is open in the former People’s Drug Store at 1122 Belknap St. in Superior on Friday, Sept. 17, 2021.
Jed Carlson / Superior Telegram
Kindred Stone & Co. is open in the former People’s Drug Store at 1122 Belknap St. in Superior on Friday, Sept. 17, 2021. Jed Carlson / Superior Telegram

For Jami, entrepreneurship was a chance to trade a work from home job for one that involved creativity, socializing with the public and wearing cute clothes.

Judy is the former co-owner of Concrete Sawing Services. She currently works at AG O’Brien Plumbing and Heating in Duluth while helping at the shops Fridays and Saturdays.

They spent the first few weeks arranging the floor layout to turn it into a hunt that will draw people in.

"To have an experience where you have to make a couple laps to catch everything," Jami said.

The soft opening was successful and customers have been finding the new shop. Parking is available behind the building, along Baxter Avenue and in the lot on the corner of Belknap Street and Lamborn Avenue.

"I have to say we’re surprised how well it’s taken off. It just feels good. It feels like we made the right choice," Judy said.

The two will hold the grand opening of Kindred Stone & Co. from 10 a.m. to 6 p.m. Saturday, Oct. 9. It will feature food, drinks and discounts. Visit the boutique's Facebook page for more information and store hours.