A holiday pop-up store in Superior’s historic Trade and Commerce building takes customers on a trip through time.
Lady Outlaw Vintage offers clothing, accessories, shoes, home decor, housewares and kitsch from the 1920s through the 1990s. Owner Becky Scherf opened the business Nov. 17 in the space at 916 Hammond Ave. formerly occupied by Red Mug Coffeehouse.
Scherf has an affinity for the old and a love of vintage fashion. She’s been selling vintage clothing off and on for 15 years online, most recently through Instagram. The Superior native brings a decade of estate sale and auction house experience to the new business.
“I’ve been collecting for a really long time waiting for the perfect time for something like this to happen,” Scherf said.
The 1890 building offers a historical backdrop for the business, which showcases just a fraction of Scherf’s collection. The mix of classic and kitsch includes 1950s housecoats, 1960s dresses, 1980s jackets and 1970s overalls. Pencil skirts, jeans and jackets from all eras can be found. A “Charlie’s Angels” board game rests on a shelf; macramé wall hangings and retro art pieces hang on the walls.
Anya Russom of Superior visited the pop-up shop Friday, Nov. 20 and left with a 1990s Mickey Mouse sweatshirt.
“Something cozy for the winter,” Russom said.
She’s been following Lady Outlaw Vintage online and was impressed with the space.
“It’s beautiful,” she said. “I think it’s hard to capture on Instagram just how much is going on in here, but it looks like they’ve got something for everybody. All kinds of clothes. I could spend ages in here. The space is pretty spot on, too.”
In addition to bringing in foot traffic, the new shop makes it easier for Scherf to find pieces to showcase.
Over the holidays, she plans to open two clothing racks to a different area vintage dealer every Saturday, a pop-up within a pop-up.
“I want this to kind of be a cooperative space for vintage sellers,” Scherf said. “There’s not really anything like it around here, so I want to give them a place to sell too.”
Scherf has been a fan of vintage fashion since she was a child. Her favorite movie at age 5 was “Grease.” The styles are reminiscent of her grandmother, who wore heels, a skirt and lipstick every day of her life.
“I think I’ve just always loved that time,” Scherf said. “There’s something timeless about it.”
Lately, she’s been drawn to 1970s and 1980s Western attire, but she likes to find new favorites from different eras.
Her love of vintage led her to found the Border Town Betties pinup social club in 2019. In addition to hosting contests and gatherings, the group offers tutorials on hair and makeup styles and hosts community fundraisers.
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Lady Vintage Outlaw joins the growing host of Superior stores offering customers recycled, reused and repurposed items. Young people are interested in shopping at thrift stores buying second hand or they’re buying vintage, she said, which keeps items out of landfills.
“I feel like the younger generation is really minded about sustainability and not buying new,” Scherf said.
Lady Outlaw Vintage is open Tuesday through Saturday, and curbside pickup is available. Scherf said the shop will be open through April, possibly longer, depending on the community’s response.