Lake Nebagamon business opens to summer crowds

Lake Ave Nutrtion served 288 shakes and teas opening day.
Raylee Nindorf, right, grabs a cup for a customer at her shop, Lake Avenue Nutrition, in Lake Nebagamon Tuesday morning, June 9. (Jed Carlson /

A new nutrition club opened in Lake Nebagamon Friday, June 5.

Lake Ave Nutrition, a sister store to Superior Impact Nutrition and Empower Superior Nutrition, offers meal replacement shakes, teas, aloe shots and nutrition coaching. Owner Raylee Nindorf worked at both sister sites before opening her own business in Lake Nebagamon.

“We actually have many customers at our Superior locations that come from Poplar, Lake Nebagamon, Maple, all of those areas, so there’s definitely a demand out here,” she said.

A trio of customers from Iron River — Brooke Ogren and sisters Adrienne and Allison Luoma — were getting shakes at the Lake Nebagamon store Tuesday, June 9. Ogren said they’ve been waiting since winter for Lake Ave Nutrition to open. They typically pick up shakes in Superior.

“This place is a lot closer,” Adrienne Luoma said.


They walked out with three blueberry cheesecake shakes, the flavor of the month.

Nindorf served up 288 orders Friday during the shop's grand opening.

“It was a wonderful turnout and we’re very grateful that it turned out the way it did,” she said.

Business was brisk Monday as well, thanks to the warm weather. Many beachgoers stopped by the store for shakes, Nindorf said.

At 20, this is her first business.

“I really saw the potential,” she said, and the demand for a rural location. “So I knew that someone had to bring it here and found a space and that was it.”

She initially planned to open the business in early to late spring, but COVID-19 restrictions caused a delay.

“It just gave us more time to add things that we wanted,” Nindorf said.


Lake Nebagamon is the place to be in the summer, she said, and the community has been very welcoming.

The store, which employs four nutrition coaches, is located in the Village Corner space formerly occupied by Forever Marge’s Floral. It’s open from 6 a.m. to 2 p.m. Monday through Friday.

Maria Lockwood covers news in Douglas County, Wisconsin, for the Superior Telegram.
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