High demand leads Central Flats to add apartments

P&R Properties will convert retail space to apartments because of high demand.
Central Flats on Belknap Street in Superior. Jed Carlson / Superior Telegram

Central Flats is expanding housing options from within.

P&R Properties has started construction on four additional apartments in four suites built originally for retail. Two of the retail spaces on the east and west sides of the building facing Belknap Street will remain commercial.

Imperium Chiropractic, which also has offices in Ladysmith and Eau Claire, opened its doors this summer on the east side of the building.

An announcement will be coming soon on a business opening on the west side of the building, said Erin Makela, marketing manager with P&R Companies.

“Our decision to convert the space for residential use was due to the high demand for housing in Superior,” Makela said. “Currently, Central Flats is totally full, as are our other three complexes located in Superior. The demand for apartments is high. We currently have a waiting list of over 50 people who would like to become residents of a P&R Properties complex.”


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In addition to Central Flats, P&R Properties owns the Onyx and 320 North in the city and Village Apartments in the village of Superior.

Plans at Central Flats include building two 1-bedroom and two 2-bedroom apartments and additional storage space for tenants.

It will be more than a year before the apartment project the P&R Companies is planning to build on Bardon Avenue near the Mariner Clinic in Superior will be complete.

Plans for the 120-unit complex include studio, alcove, 1-bedroom and 2-bedroom floor plans. Amenities will include a large lobby with property office, secure mail and parcel room, a club room, entertaining suite with full kitchen and dining room, conference room, fitness center, virtual fitness room, resident storage, pet spa and bike storage.

“Superior is a wonderful place to live,” said Megan Holsclaw, operation manager for P&R Companies. “We have needed good quality, sustainable housing like this in Superior for a while, and now that it is available, the demand keeps growing.”

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