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WEDC hosts trade trip to Germany

The Wisconsin Economic Development Corporation is inviting Wisconsin companies seeking to establish or expand exports to participate in a global trade venture June 23-30 to Germany.

Wisconsin businesses exported more than $700 million in goods and services to Germany in 2017, a 13 percent increase over 2016 and significantly higher than the U.S. increase of 8.4 percent. The country is the state's seventh-largest export destination and top export product categories include industrial machinery, medical and scientific instruments, and aircraft and spacecraft parts.

"Germany is considered the powerhouse of the European economy, and the increase in state exports to the country make it clear that there are numerous opportunities for Wisconsin businesses," said Katy Sinnott, vice president of international business development for WEDC. "Wisconsin and Germany have a mutual strength in manufacturing, as well as a shared emphasis on quality, productivity and a strong work ethic. Those common bonds have resulted in strong partnerships that are paying dividends on both sides of the ocean."

The weeklong trade venture will include visits to Düsseldorf, Frankfurt and Stuttgart, covering three different regions of Germany with strategic importance for Wisconsin companies.

Linda von Delhaes-Guenther, Wisconsin's authorized trade representative in Germany, will visit Wisconsin in March to meet with companies interested in participating in the trade venture and learning more about German market opportunities. She will be in Milwaukee on March 14 and Oshkosh on March 15. Wisconsin firms interested in a one-on-one meeting with von Delhaes-Guenther during her visit can contact Stanley Pfrang at or (608) 210-6777.

Germany is investing in eco-friendly solutions and technology that improves manufacturing productivity. Medical and scientific instruments are also in high demand. Wisconsin companies supplying digital solutions, information technology, software, industrial automation and sensors, and those involved in the Internet of Things can especially expect to find opportunities on this trade venture.

The venture includes three nights in Düsseldorf and three nights in Stuttgart before returning to the U.S. on June 30. The cost to attend for a Wisconsin exporter of goods or services is $3,100 and includes the market assessment, hotel accommodations, interpreter services, scheduled ground transportation and airfare between the two program cities, but does not include international airfare or most meals.

The registration deadline is May 11. To learn more or register, please visit