Weather Forecast


Discover Wisconsin explores northern Wisconsin ATV trails

Diana and Mike Mohr, owners of Gronk’s Grill and Bar, host a premier party at Gronk’s on Sunday for the debut of “Four Wheels. Four Counties-ATVing in Wisconsin.” Gronk’s is featured on the Discover Wisconsin television show. (Submitted photo)

The nation’s longest-running tourism TV show, Discover Wisconsin, shines the spotlight on Douglas County for a special segment on ATVing in Wisconsin.

Premiering March 29-30, “Four Wheels. Four Counties-ATVing in Wisconsin” was produced in partnership with Barron County, Burnett County Tourism, Superior-Douglas Visitors Bureau, Washburn County Tourism Association and Discover Wisconsin.

The program airs locally at 5:30 p.m. March 30 on WDIO-TV Channel 10.

“Our ATV trails have a very positive economic impact on Douglas County,” said Brittany Berrens, director of marketing for the Superior-Douglas County Visitors Bureau. “With summer right around the corner, we couldn’t be more excited to get the Superior-Douglas County area on the minds of Discover Wisconsin’s Midwest audience.”

Douglas County has more than 100 miles of maintained summer ATV trails. Hosted by Mariah Haberman, Collin Geraghty and Eric Paulsen, the show makes pit stops at the Brule River Warming Shack, Amnicon Falls State Park, Big Manitou Falls, Gronk’s Grill & Bar and more. This episode of Discover Wisconsin also highlights ATV trails in Barron, Burnett and Washburn counties.

There’s a premiere party planned for Sunday, March 30 at Gronk’s Grill & Bar, 4909 E. Second St., Superior. Festivities will kick off around 5 p.m. at Gronk’s with words from Superior-Douglas County Chamber of Commerce president and chief executive officer, Dave Minor. Gronk’s Grill & Bar will be offering free pizza and wings.

“Douglas County was absolutely amazing,” Haberman said. “Not only were the ATV trails impeccable, but the destinations along the ride made for fun stops and the folks we met were all so welcoming.”

For trail maps and further information, 715-378-4528.