Super Bowl committee announces 10 days of free events in Minneapolis
MINNEAPOLIS—No tickets to Super Bowl LII? You can still soak up the festivities during a free, 10-day fan festival leading up to the big game set for U.S. Bank Stadium on Feb. 4.
Minneapolis' Nicollet Mall will be the site of blocks of entertainment and football- and winter-related fun, the Minnesota Super Bowl Host Committee announced Friday — noting the game is 100 days away.
Super Bowl LIVE, with chief sponsor Verizon, will stretch from Sixth to 12th streets, with a theme for each block. Ice sculptures, light shows and (brief) outdoor concerts are planned. Indoor attractions are planned for the new Dayton's Project, under renovation as a food hall and retail and office building in the former Dayton's and Macy's building at Seventh and Nicollet.
Music producers and Minnesota natives Jimmy Jam and Terry Lewis are booking a lineup of national and local musical acts for the festival, organizers said.
More than a million visitors are expected during the Super Bowl and some 5,000 members of the press, not all of them writing about sports, said host committee co-chair Richard Davis. Some of those media outlets will broadcast live from the festival area.
A free NFL Fan Dome will be set up at Peavey Plaza, on the southern end of the festival. An NFL theme park — the Super Bowl Experience — is also planned for the Minneapolis Convention Center, the committee said.
There will be props for selfies up and down the blocks, including a giant snow globe and a football "warming bench" — "heated, of course," said one official.
"As you will see on Jan. 26, we don't apologize for the weather; we embrace it," Mayor Betsy Hodges said at the announcement.
Super Bowl Live starts Jan. 26 and runs through game-day afternoon. It starts at 4 p.m. most weekdays and runs all day on weekends.