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Bead bug prompts new shop

Beads have been Jamie Goodiel's passion since middle school.

"When you get the bead bug, you'll do anything for it," said the Superior woman, now 40.

That includes opening your own store. Goodiel Beads is set to open Friday at 1717 Belknap St., the former home of the Vinyl Cave.

About nine years ago, Goodiel began beading seriously again. But she found a lack of local suppliers.

"Every item I need for my beads, I order online," Goodiel said.

With the new shop, she plans to bring a personal touch to the process, offering a rainbow array of beads and the components to turn them into art.

"I'm going to have a billion beads," Goodiel said, including more than 200 shades of seed beads.

The business will also sell fused glass pendants and bracelets, snap necklaces, metal jewelry components, agates, stones, charms and Goodiel's own beadwork. The Superior woman's artistry earned her a grand prize ribbon on the St. Croix County Fair in 2016, and she's open to creating custom orders.

Goodiel plans to offer beading classes and coloring clubs for both children and adults.

"This way different bead people can get together and make something beautiful," she said.

The shop will host a family coloring club Friday nights where adults and children can sit and color together. Sundays will feature an adult version with wine added.

Local artists and crafters can rent shelf space at the store, or a space to hold classes in. Goodiel said her partner, Matt Hill, will also sell refurbished electronics from the building's top floor.

Opening a business in the midst of the Belknap Street reconstruction project is a little nerve wracking, Goodiel said, but she's been assured there will be sidewalk access to the store throughout the road work. Parking is available across the street at the Superior Public Library, she said, as well as along Tower Avenue.

"They are raring to go and confident of their products' needs," said Lindsey Jacobson, executive director of the Superior Business Improvement District. "We are excited to have anything new in our district. Construction is never convenient, but there is always lots of foot traffic around that area so new craft/specialty items may help improve that.

"We wish all businesses well during construction and beyond."

The bead business represents a lifelong dream for Goodiel. Not only will it open a Superior hot spot for beadwork, it will also provide employment to people whose illnesses may have shut them out of the workforce.

"I want to help people that are like me, who want to work yet also realize 'I can't stand any longer, I have to sit,'" said Goodiel, or someone who needs to lie down for a few minutes to deal with a migraine.

The Superior woman said her own fibromyalgia has been a barrier to employment, and she'd like to help others in the same position.

"I know a lot of other women with special needs can't find an employer who will work around their illness," Goodiel said.

Goodiel Beads will be open from 10 a.m. to 7 p.m. weekdays, 9 a.m. to 6 p.m. Saturdays and 1-5 p.m. Sundays. Local artists and crafters interested in renting class or shelf space can stop by the store, call (715) 718-5750 or visit Goodiel Beads on Facebook.