Superior shows identitySuperior is taking on a welcoming new look, one that will make it clear what Superior is about.
By: Shelley Nelson, Superior Telegram
Superior is taking on a welcoming new look, one that will make it clear what Superior is about.
In keeping with the vision outlined during his campaign, Mayor Bruce Hagen is making more welcoming entrances to the city.
The remodel includes a new sign, landscaping and more attractive fencing adjacent to the terminus of the Blatnik Bridge on Hammond Avenue and U.S. Highway 53 in Superior’s North End. The work is expected to be complete at the end of the month.
The city planned for the project this year by setting aside $300,000 to make it a reality.
In addition to the new “City of Superior” sign the city is installing another sign at Belknap Street and U.S. Highway 2 and 53, to highlight the city’s education institutions.
Wisconsin Indianhead Technical College, University of Wisconsin Superior and School District of Superior each contributed $5,000 to the project designed to tell those passing through or visiting about the educational opportunities in the city.
“When people first come to Superior, most would never know that we have a technical college, a university system,” Hagen said.
It’s a plan the mayor hopes to replicate at the foot of the Bong Bridge once the reconstruction project, which includes plans for a roundabout in Superior, is complete.
And next year, another structure like the one under construction at the foot of the Blatnik Bridge will be constructed at Webster Park, in Superior’s South End.
Long range, the mayor said the goal is to make those welcome signs a way for people to easily recognize things of importance in the community.
“The hope is that type of structure on a miniature level could be used to guide people to — maybe its Fairlawn, maybe it’s the golf course, maybe the library, maybe it’s the parks — the kind of structure that’s trying to tell them something about the community,” Hagen said.
“It goes back to image,” Hagen said.
“What I’m hoping is succeeding administrations will carry it through,” the mayor said.