Superior unveils billboardThe city of Superior unveiled a Clean Water billboard this week to remind people of the direct connection from a storm drain to Lake Superior.
By: Brad Phenow, Wisconsin Public Radio, Superior Telegram
The city of Superior unveiled a Clean Water billboard this week to remind people of the direct connection from a storm drain to Lake Superior.
The Duluth Superior Area Community Foundation awarded the city almost $1,400 from the Four Cedars Environmental Fund to help pay for the billboard located near the Belknap Street viaduct.
Wendy Grethen is the research assistant for Superior. She says the billboard is using the power of real images to convey a message.
“One is a drain that has quite a bit of litter in it including an oil container that’s crushed. Another one has oil basically going down a storm drain and then the third picture is a little girl in the beach water and there is definitely the connection of the other end of the storm drain is ultimately Lake Superior.”
Grethen says they also used words to help convey the message.
“The words on the billboard are ‘Keep storm drains clear for a clean Lake Superior’. We have worked with some of public, and with some students and YMCA campers going out labeling storm drains, where we have this little stencil with a fish in it and it says do not dump, drains to stream,” Grethen says
She says during the National Pollution Prevention Week later this month, more storm drains will be labeled. She wants to make residents aware of all pollutants that affect the storm drains and Lake Superior, including oil from vehicles, grass clippings, pet waste and litter debris.
The billboard will remain up through October.