Sausage maker's export growth in Japan, KoreaJohnsonville Sausage says its exports of brats and sausages have doubled over the past three years.
By: The Associated Press, Superior Telegram
SHEBOYGAN FALLS, Wis. (AP) — Johnsonville Sausage says its exports of brats and sausages have doubled over the past three years.
Strong growth has come from Japan and Korea where the Sheboygan Falls company has increased its sales and marketing efforts. Sausage isn't necessarily new in Asian markets, but the company says it brats and flavored sausages offer something different.
Michael Stayer-Suprick, Johnsonville's vice president-international, says slight adaptations are made in each market to appeal to consumer tastes. In Asia, for example, sausages have less salt and spices are sweeter than those sold domestically.
The Sheboygan Press says Johnsonville Sausage exports to more than 30 countries with nearly all of the exported products made in Sheboygan Falls.
Information from: The Sheboygan Press, http://www.sheboygan-press.com.