UWS abandons unfair campaignThe University of Wisconsin-Superior has withdrawn from the controversial Un-Fair campaign.
By: Superior Telegram, Superior Telegram
The University of Wisconsin-Superior has withdrawn from the controversial Un-Fair campaign.
Lynne Williams, director of marketing and communications, said as of mid-March, the public liberal arts university was no longer affiliated with the campaign. She said the decision was based on “a re-evaluation of the campaign itself and our involvement with it.”
The university’s decision to support the campaign caused a stir in February.
The Un-Fair advertising campaign was launched in Duluth in 2011. It seeks to raise awareness about white privilege in the community and work to end racism, according to campaign website. Advertisements for the group include Caucasian people with statements on their faces such as “is white skin really fair skin?”
“It’s hard to see racism when you’re white,” according to the group’s slogan.
Williams released a prepared statement from UWS about the move away from the campaign:
“UW-Superior is a diverse university which encourages dialogue to address the multi-faceted and complex issues surrounding racism. For years, UW-Superior has hosted activities and conversations with regard to Making Excellence Inclusive, a concept which integrates diversity and equity into institutional operations.
The campus will continue to promote inclusion and high standards of civility and respect. Its Diversity Dialogue series is an example of this work. No longer affiliated with the campaign,
UW-Superior will continue to engage the campus and local community in discussions about racism.”