Catering to customer’s needsMark Connolly is putting his interior design talents to work again. With paint and signs, he plans to spruce up the rear entrance, entryway and hall of Field & Connolly, Ltd.
By: Maria Lockwood, Superior Telegram
Mark Connolly is putting his interior design talents to work again. With paint and signs, he plans to spruce up the rear entrance, entryway and hall of Field & Connolly, Ltd. Since that will be the first impression visitors get of the independent property and casualty insurance agency during Tower Avenue reconstruction, Connolly wants it to be a good one.
“I want people to know when they walk in, they’re at the right place,” he said.
Helping clients protect their family and property is the primary goal of the agency, 1317 Tower Ave., which was established in 1980. The work is fairly evenly split between business and personal clients from northern Wisconsin and Minnesota. Connolly said he meets many of his business clients off-site. Some customers utilize calls, emails, scanned documents and electronic payments. And some clients regularly drop by the office. Adding to its reach, the business is set to launch a free mobile app soon for iPhones, Android and Blackberry devices.
“We want to help people do business any way that works for them,” Connolly said. “I think you have to be out there with a really strong tech presence.” But, he said, “We want to make sure we still have that personal touch — the best of both worlds.”
To make things easier for customers during construction, the agency is touting its “secret” alcove for parking. Because the building doesn’t extend all the way to the alley, there is a small parking space behind the building. It’s not visible from Banks Avenue because of the building on the other side of the alley, and it’s hidden from the alley view by Engwall Wolff’s Flower Shop on one side and Bernard Stein’s dental office on the other. Connolly said he hopes to put a sign on the dentist’s back wall directing clients to the parking space.
“It might be a little inconvenient, a little change in the way people get to us,” he said. Clients can take Banks Avenue to either 13th or 14th street, go down the street and take the alley. Connolly also encouraged drivers taking alleyways during the construction project to drive slowly and carefully.
Field & Connolly is an independent agency, not a franchise. The business has a variety of different companies to pick from to get the client the most bang for their buck, Connolly said. One company may offer better rates for new teen drivers, for example, and another may have better policies for senior drivers. By listening to clients and really focusing on their needs, Connolly said, he and agent Geri Fresacher can help them find what they’re looking for.
“I like the fact that we give people choices,” he said, and they excel in customer service. “We know our clients.”
The business was started by Mike Field in 1980. Connolly worked for Field for 15 years before purchasing the agency in 2007. He redecorated the front office area at that point, a talent he’ll be drawing on again to freshen up the back.
Like its insurance options, the agency’s hours are flexible. The office is open from 8:30 a.m. to 5 p.m. Monday through Friday. Evening and weekend appointments are available by request.