Still in bloomWhen Engwall Florist moved north on Tower Avenue to emerge as Engwall Wolff’s Flower Shop it proved to be a good move.
By: Shelley Nelson, Superior Telegram
When Engwall Florist moved north on Tower Avenue to emerge as Engwall Wolff’s Flower Shop it proved to be a good move.
Now operating in a larger facility, where business has remained good and growing since two flower shops — both Superior mainstays — became one, Manager Anna Lopez-Krueger remains optimistic about the store’s future in spite of a construction expected to cut off access to the business’ front door starting next month.
In fact, she said she’s optimistic that once the construction project is complete — the new and improved downtown will be even better for business.
“I’m hoping it won’t affect us,” Lopez-Krueger said.
And if planning has anything to do with it, the flower shop is ahead of the game in gearing up for construction. Planning started last year when work began on a mural last summer.
“We’re lucky,” Lopez-Krueger said. “We have a back door.”
A mural that covers the back of the building makes the back door, adorned with bubbles and flowers unmistakable.
Any doubt about what business is removed by the large Engwall Wolff’s Flower Shop sign high over the door.
The back door project promoted by the Superior Business Improvement District over the last couple years gives the shop a noticeable feature for those driving along Banks Avenue.
“Our store is really noticeable because of the mural on the back of the building,” Lopez-Krueger said. Banks Avenue and North 13th Streets will be the best way to get to the flower shop. And Lopez-Krueger doesn’t anticipate problems with the store’s delivery service.
There is actually more parking in the back, Lopez-Krueger said. She said the store has been holding promotions leading up to the construction project expected to get underway next month to encourage the public to enter from the back.
Using email blasts to customers, Lopez-Krueger said they’ve given roses to customers who could find the small fairy in the mural or count the bubbles to encourage people to use the back door.
After all, to count the bubbles and find the fairy in the store’s mural, the front door just wouldn’t do.
“The goal is to get people acclimated to come to the back door,” Lopez-Krueger said.
After all, walk-in traffic has been a healthy part of the business that offers bouquets on Fridays for $5.
It’s an aspect of the business Lopez-Krueger said she really expects to see more of when the new and improved Tower Avenue, designed to improve safety for pedestrians.