Studio shootIn an age of digital photography and instant images — JoAnn Jardine, owner of Studio One, still offers something that is becoming increasingly rare — an actual photography studio located in downtown Superior’s Historic Old Post Office.
By: Shelley Nelson, Superior Telegram
In an age of digital photography and instant images — JoAnn Jardine, owner of Studio One, still offers something that is becoming increasingly rare — an actual photography studio located in downtown Superior’s Historic Old Post Office.
The historic building featuring marble and old world dark wood offers gorgeous backgrounds for wedding, graduation and group photographs, and close proximity for gritty urban backgrounds shot with expertise that developed throughout Jardine’s working career, a career that started when she was still in high school and earned $12 a photo shooting for the Evening Telegram.
These days her work is readily seen in Woman Today, and Moms and Dads Today magazines, in addition to the work she does for her own studio.
After two years of working in her basement, Jardine launched Studio One in 1996.
With her partner, Katherine Nordstrom leaving, Jardine said she moved to the Old Post Office, 1401 Tower Ave., about three years ago because she didn’t need a space quite as large as the one the partners shared in the historic Commerce and Trade Building on Hammond Avenue.
“I moved here because it’s such a beautiful building,” Jardine said. “If you can move somewhere that has atmosphere already, that is two-thirds of the draw.”
And it’s a building that has created stunning backdrops for group shots taken in the old courtroom in the third floor.
“I love the courtroom,” Jardine said. “There’s always such beautiful light up there.”
In addition to natural attributes of the building — many of which she hasn’t even begun to explore — Jardine said the downtown location gives her the advantage of giving her images that urban look.
In addition to her freelance work, Jardine captures weddings, sports and portraits for people of all ages.
“I’ve been around long enough that I have some of their baby pictures and their grad photos and can make a card with their baby pictures and grad pictures,” Jardine said.
Despite the construction downtown, Jardine is expanding her offerings, focusing on business and executive portraits, she said. And she is in the process of her 17-year tradition of shooting portraits with bunnies. She’s is holding sessions for the photos April 5-7. Call 715-392-2747 for an appointment.
After all, with access to the Old Post Office on North 14th Street, she said customers should still be able to reach her studio when Tower Avenue closes.
And with the new segment of her business, she said if a company needs numerous photos shot, she will come to them.
Unlike some photographers today, that take the photo then burn it onto a CD, Jardine still works with a photo lab that specializes in portrait reproduction to provide customers with top-quality images.
“It’s a full-service studio,” Jardine said. “I have held out. You view your pictures online, and then you order through me, and you get beautiful, finished prints.”