Full-service computer shopCustomers get a backstage pass at discoverpc.NET during the Tower Avenue reconstruction project. The computer service and repair business, 1402 Tower Ave., will be opening up its back door and back room to the public. The rear entrance will serve as the main egress during construction, leading visitors past the work and stock areas.
By: Maria Lockwood, Superior Telegram
Customers get a backstage pass at discoverpc.NET during the Tower Avenue reconstruction project. The computer service and repair business, 1402 Tower Ave., will be opening up its back door and back room to the public. The rear entrance will serve as the main egress during construction, leading visitors past the work and stock areas.
“Here people will be walking right through the guts of the operation,” said Erik Cross, who owns the business with brothers Tylor and Travus Elm. They’ll see work in progress and hear the hum of the server room. “That’ll be their opportunity to see more than just the pretty part of the business.”
Discoverpc.NET, which offers Lenovo computers and accessories, computer repair, networking and IT services, opened in 2002. Originally housed in one room at the Winter Street depot, discoverpc.NET has expanded each year, Cross said.
“We finally ran out of space,” he said. The partners decided to move to Tower Avenue in May of 2012, even though they knew construction was coming, because the space was so ideal.
“We had too many pluses to let the negative of the construction bother us,” Cross said. “And we knew that when this construction is done, this is going to be really nice so it’s going to be worth it.”
In the past year, discoverpc.NET has continued to grow, expanding services and attracting more customers from Duluth.
“We are the premiere computer shop in the whole Twin Ports area,” Cross said. The full-service shop can diagnose and fix complex problems and offers quality customer service. Customers who purchase a computer or laptop from discoverpc.NET get handed a machine that is ready to go from the minute they push the on button. All the setup, updates and software installations are done on each machine before it heads out the door, Cross said. And the business is one of the few places where customers can get whatever operating system they want, from Windows XP, 7 and 8 to Ubuntu.
In addition to unlocking the back door during construction, discoverpc.NET will install a doorbell customers can ring for help and place a table or bench next to the door. Although visitors may be tempted to take the shortcut up the embankment next to the door, Cross said they should use the existing sidewalk. The business plans to put up a barrier to remind people to take those extra few steps to stay safe.
The shop also hopes to team up with other local businesses to place a sign on the corner of Ogden Avenue and North 14th Street directing customers to the municipal parking lot there.
Customers old and new are encouraged to stop by during construction. Shop hours will remain the same, 9 a.m. to 6 p.m. weekdays and 10 a.m. to 2 p.m. Saturdays. Only the entryway has changed.
“Come basically same way but come in the rear entrance and ring the bell if you need help, if you’ve got your arms full,” Cross said.
And get ready for a behind-the-scenes look at the small business.
“We’re just going to try to keep it neat,” Cross said. “Tylor is emphatic I have to straighten out my desk.”