Giant Voices emerges from the JPG GroupAs of Jan. 1, the JPG Group is now known as Giant Voices. On July 24, Pascha Apter, Giant chief executive officer, purchased the JPG Group and Gizmoz promotional products from partner Jim Glowacki. At that time, Apter began restructuring the two enterprises to meet the needs of regional and national organizations.
As of Jan. 1, the JPG Group is now known as Giant Voices. On July 24, Pascha Apter, Giant chief executive officer, purchased the JPG Group and Gizmoz promotional products from partner Jim Glowacki. At that time, Apter began restructuring the two enterprises to meet the needs of regional and national organizations.
Apter’s vision for designing a marketing firm that helps leaders with giant ambitions accomplish more than they ever thought possible lead to rebranding the firm under the name, Giant Voices.
“I’m excited to bring the Giant Voices vision to this community and beyond,” said Apter. “The time has come in our industry to bring forth strategic thinking in a new and visionary way. Our team of professionals is experienced and prepared to do that.”
Along with the name change, Apter welcomes the addition of Lisa Bodine as partner and president of Giant Voices. With Apter, Bodine will be responsible for helping clients strengthen their brands and increase revenues through strategic marketing planning and execution.
Bodine most recently worked with Involta LLC to ensure the company’s vision to construct and operate a world-class data center came to fruition. Bodine’s experience in previous roles at the Area Partnership for Economic Expansion (APEX) and the Minnesota Chamber of Commerce provided essential background to realize this $16 million investment of critical information technology infrastructure in the city of Duluth.
Over the past 15 years, Bodine has driven initiatives in health care, information technology, manufacturing and nonprofit sectors to help organizations elevate their brand, enhance development and become more operationally and financially efficient.
Bodine is a champion for private-sector and community initiatives throughout Northeastern Minnesota. She sits on the board of trustees for the Northland Foundation and the boards of directors for St. Luke’s and the Duluth Area Chamber of Commerce.
“Our team understands the challenges clients face in developing and managing their brand, navigating the media and effectively reaching their audiences,” said Bodine. “Our team is comprised of strategists, writers, designers, interactive specialists and social media fanatics offering solutions for every branding concern.”