Frontier Airlines jettisons chocolate chip cookiesFresh-baked chocolate chip cookies are being phased out at Frontier Airlines.
By: By Barry Adams, The Wisconsin State Journal, Superior Telegram
Fresh-baked chocolate chip cookies are being phased out at Frontier Airlines.
The company said Monday it will discontinue the service when inventory runs out, around the end of April.
Spokeswoman Lindsay Carpenter said the "free perishable snack did not align with our low-cost business model."
The onboard-baked cookie was a tradition at Midwest Airlines, when it was known as Milwaukee's hometown airline.
Republic Airways Holdings of Indianapolis, Frontier's parent company, purchased Midwest in 2009.
Beginning May 1, Frontier will offer complimentary Pepperidge Farm Goldfish Crackers and Barnum's Animal Crackers. The new options are non-perishable, run less risk of waste, are a better value and align better with the Frontier brand, Carpenter said. Frontier uses images of animals on the tails of its aircraft and in its advertising campaigns.
From Dane County Regional Airport in Madison, Frontier provides service to Denver, Washington, D.C., and Orlando, Fla.
(c)2012 The Wisconsin State Journal (Madison, Wis.)
Visit The Wisconsin State Journal (Madison, Wis.) at www.wisconsinstatejournal.com
Distributed by MCT Information Services