Winery tour benefits from JEM grantsThe Wisconsin Winery Tour received a $12,865 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett.
The Wisconsin Winery Tour received a $12,865 Joint Effort Marketing (JEM) grant, presented by Wisconsin Department of Tourism Secretary Stephanie Klett.
This Year-Three Destination Marketing grant provides money to continue marketing Wisconsin winery tours. The organization estimates the campaign will have over $300,000 in economic impact.
“Wisconsin is home to truly fantastic wines and vineyards,” said Klett. “Many of Wisconsin’s wineries and vineyards are family owned and locally operated, creating a significant and direct economic impact on local communities. Winery tours are a great way to experience a wide variety of wine, as well as beautiful Wisconsin scenery and excellent products.”
The Wisconsin Winery Tour offers travelers a variety of resources to tour Wisconsin’s wineries and vineyards, including wine events, suggested tour itineraries, and a tour guide booklet. The organization is comprised of 45 wineries from all around the state, split into five regions.
The tours serve dual purposes — to encourage travelers to taste delicious varieties of wine all over the state and to connect travelers with the beautiful Wisconsin landscape via the wineries and vineyards.
The campaign focuses on in-state travelers.