Mobile information center promotes Northland tourism

Promoting Wisconsin’s Northland rises to a new level when local businesses and organization get involved.

Business owners and organization leaders are invited to get a close up look at the new Mobile Travel Information Center coming to Superior on Thursday. Learn how this opportunity will help get your message to your target audiences.

The information center is an exciting opportunity offered by the Northwest Wisconsin Destination Marketing Organization, which got its start in January 2008, when a group of like-minded tourism promoters and small business owners met at the Wisconsin Great Northern Railroad, Spooner. Over the past 3½ years, the group has been responsible for major marketing campaigns promoting northwest Wisconsin.

From monthly event posters to full-page newspaper advertisements in dozens of newspapers, the organization has told the region’s travel story to millions of potential customers.

Some area businesses and chambers in northwest Wisconsin use regional sports and travel shows to promote tourism.

Greg Vreeland, general manager of the Wisconsin Great Northern Railroad says, “these shows during the off season allow us to have face-to-face contact with tens of thousands of potential customers each winter. They allow us to instantly answer questions and to refine our destination story for each customer. At each show I try to go through all of the booths, which sometimes number over a thousand, to see what types of displays are working, and who from our area is promoting.”

The Mobile Travel Information Center is in Superior 10 a.m. to 2 p.m. Thursday at Barker’s Island. Contact Nancy at Nancy Herman at (218) 426-0964 or yelriadv@frontiernet.net for information.

Tags: news, travel, business