Jack Links on hand for running of Grandma's

Jack Link’s® Beef Jerky will be on hand for the 2011 Grandma’s Marathon on in Duluth.

As a sponsor of Grandma’s Marathon, Jack Link’s will be present throughout the weekend to help fans and racers Feed Their Wild Sides before, during and after the big event.

A snack rich in protein and naturally low in fat, calories and carbs, Jack Link’s is quite possibly the perfect snack for active, on-the-go lifestyles, like those found at Grandma’s Marathon. To keep these hungry fans and racers energized, Jack Link’s will be hosting a variety of activities at the Jack Link’s Essentia Health Fitness & Health Expo booth today as well as at the Jack Link’s Wild Side Truck at the finish line on Saturday. Fans can stop by to try some of Jack Link’s products and flavors firsthand and learn about the importance of protein for maintaining a healthy, active lifestyle.

“Grandma’s Marathon is a time-honored event known for its scenic race course and festive weekend events,” said Jeff LeFever, director of marketing, Jack Link’s Beef Jerky. “We’re excited to beef up this year’s events with a little of the Jack Link’s Wild Side spirit and, of course, great-tasting jerky.”

Throughout the weekend, Grandma’s Marathon fans will also have the opportunity to text-to-win a special Jack Link’s Beef Jerky and Grandma’s Marathon Gift Pack. Fans and racers can enter the sweepstakes by texting “GREATSNACK” to 66937 through Monday for a chance to claim this marathon-sized prize.

Like Grandma’s Marathon, Jack Link’s has a history rooted in the Midwest’s Northwoods. Based in Minong, Wis., Jack Link’s corporate office is less than an hour from Duluth. The story of Jack Link’s Beef Jerky is one of family traditions. It began with treasured family recipes that were passed from generation to generation, ultimately transforming a small Northwoods business into one of the fastest-growing meat snack manufacturers in the world.

Whether you’re in the race or cheering from the sidelines, Jack Link’s Beef Jerky will be there to help you stay fueled and have fun throughout Grandma’s Marathon weekend. Be sure to keep your eyes peeled for possible sightings of the elusive Sasquatch, Jack Link’s brand icon and star of the Jack Link’s ever-popular Messin’ With Sasquatch ad campaign. You may just catch him trying to “mess” with you!

To learn more about the Jack Link’s brand, visit JackLinks.com.

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