SPEAKING OF NEWSPAPERS: Let us know if we’re changing too rapidlyRapid technological advances are propelling lifestyle changes at an ever-growing rate.
Rapid technological advances are propelling lifestyle changes at an ever-growing rate. An old family picture shows my grandfather standing next to his ’53 Chev in an open field at 25th and Tower. I can’t help but imagine the look on his face if he could see today’s version of the car — with a GPS screen, amplified Bose sound system, MP3 input and On-Star emergency system — sitting there at Taco John’s drive-thru.
The newspaper business is changing at a similar rate — sometimes too fast for readers. Last week, The Daily Telegram experimented with a new trend — one that’s destined to continue but may not be immediately embraced. We tightly edited a few stories and packaged them with punchy photos. Countless surveys say people have less time than ever to read. This is an effort to condense information and art so it can be noticed and absorbed quickly so readers can move on to other responsibilities.
Our layout style was pretty trendy, which is both good and bad. It’s good because it achieved our objective; bad because it visually blurred the distinction between news and advertising.
Journalists like to think readers fully understand the difference between news, opinion and advertising. In reality, though, many folks find the difference confusing. Our challenge is to be clear about each of them — and it’s something we’ll revisit often as we implement fresh ways of presenting the news.
As always, we welcome your input. Inside the confines of a newsroom, editors and writers can lose track of how customers perceive our efforts. At times, we pick up and employ ideas from seminars and trade journals without fully knowing how they’ll be received. We need and value your feedback on this initiative and others.