Passion for sweet treats
A sweet family tradition launched a new, old-fashioned candy shop in Superior. Sweeden Sweets, housed in the old Tyomie’s publishing building at 601 Tower Ave., opened Jan. 24. Saturday, waves of customers kept co-owners Dan Klarner and his daughter Amanda Sweeden, hopping.
Dick Nelson was floored when he saw how many people were in the shop Saturday afternoon.
“Wow,” said the Superior man, who stopped by with his 10-year-old daughter, Callista. “It’s great to see with a local business.”
Customers wound their way through displays of malted milk balls, saltwater taffy and gummy bears, tasting the fudge flavors, which ranged from strawberry to rocky road, dark chocolate, malted milk and bubble gum. Some of Sweeden’s newest flavors, like peanut butter, and cookies and cream, were already gone.
One thing that sets Sweeden Sweets apart from most old-fashioned candy stores is the elbow room.
“When we would go to different candy stores, I got tired of walking in and being afraid of bumping something off,” Sweeden said.
Along with candy, the shop offers booths to sit at, a juke box, free coffee and internet access.
“It was a must,” Sweeden said. “I like to play on my iPad on breaks.”
To make the store even more customer-friendly, Sweeden has started taking suggestions for new fudge flavors like Dreamsicle and butterscotch.
The father-daughter duo has been making homemade candy since Sweeden was a child. Every holiday Klarner would take three weeks off so they could send out hundreds of pounds of sweet gifts, from fudge to hand-dipped chocolates. Having recently retired after 33 years with Enbridge, the former engineer and his daughter have become full-time chocolatiers.
“Do things you like to do,” Klarner said.
The two hope to turn another section of the building into an ice cream jerk shop in the future. Right now, they are busy dipping, mixing and selling their sweet wares. Customers have been flocking to the shop like bees to honey, despite a mere paper sign on the door. One man trekked up from Spooner Saturday for a taste.
Nelson was at a restaurant searching Facebook when he saw a post about the shop, so he and his daughter decided to check it out. They left with homemade fudge as well as Jelly Bellies and saltwater taffy in various flavors.
“She’s never tasted taffy before, so this is an experiment,” Nelson said of his daughter, who gave the place two thumbs up. The selection was fantastic, he said, with something for kids of all ages.
For more information on the candy shop, look it up on Facebook under Sweeden Sweets or check out the website at sweedensweets.com. The shop is open 9 a.m. to 7 p.m. Monday-Friday, 9 a.m. to 5 p.m. Saturday and 11 a.m. to 5 p.m. Sunday.