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NBC sets online talent search for its next hit sitcom

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Pasadena, Calif (Reuters) - NBC, closing in on its first ratings victory in a decade in the 18 to 49-year-old age group that advertisers most want, is hitting the Internet in its search for the next "Friends" or "Seinfeld."

The contest, dubbed "NBC Comedy Playground," will give aspiring comedy writers a chance to submit videos and pitches that could be made into prime-time sitcoms, NBC Entertainment President Jennifer Salke told a conference of TV critics on Tuesday.

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