NBC to return to live musicals with ‘Peter Pan’
By Lisa Richwine, Reuters
LOS ANGELES - U.S. TV network NBC will air another live performance of a Broadway musical, "Peter Pan," on December 4, hoping to repeat the ratings success of last year's broadcast of "The Sound of Music Live."
The musicals are part of the Comcast-owned network's strategy to draw audiences to live events, a defense against later viewing on digital video recorders which is less valuable to advertisers.
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