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June 2012 flooding at the Lake Superior Zoo. (Submitted photo)
June 2012 flooding at the Lake Superior Zoo. (Submitted photo)

Lake Superior Zoo plans to seek state funding for exhibits

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news Superior, 54880
Superior Wisconsin 1226 Ogden Ave. Ste. 1 54880

Representatives from the Lake Superior Zoological Society met with Mayor Don Ness and city administration late last week. At that meeting both parties agreed that the zoo’s current operation is not sustainable in the long-term and immediate changes are necessary to ensure a healthy future for the zoo.

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John Scott, Lake Superior Zoological Society president, believes substantial and timely funding from the state of Minnesota is crucial for the zoo.

“We are seeking state assistance in the form of a flood relief supplemental bill, support of the ½ and ½ tourism tax, and planning dollars in order to get our zoo back on track,” Scott said. We’ve already invested a lot into the zoo and it’s a major asset to our community. We encourage our state and community leaders to recognize the urgency of the situation and help put our zoo on a more sustainable path.”

The zoo was not accredited in 2009 when the city contracted with the Lake Superior Zoological Society, a 501(c)3 nonprofit organization, to manage the zoo’s operations. In 2011 the zoo regained accreditation from Association of Zoos and Aquariums.

Revenue and the number of people visiting the zoo increased until June 20, 2012, when a flood ravaged the zoo at the beginning of the peak summer visitor season. While the losses were great, perhaps none had more long-lasting impact than the resulting closure of one of the zoo’s main attractions, Polar Shores. It had been home to a polar bear, harbor seals, river otters, red foxes and others. The exhibit’s replacement cost was estimated at $12 million.

Since FEMA did not recognize the zoo’s situation as being eligible for federal flood relief, state flood relief funds were not directly appropriated to the Lake Superior Zoo.

The city of Duluth did, however, receive a $300,000 allocation to repair a lift station located on the zoo’s grounds and to remove sediment from Kingsbury Creek, which runs through the middle of the zoo. None of the $300,000 allocation was used to repair the zoo’s buildings, grounds, or exhibits, including the Polar Shores exhibit, or restore operations.

Few will dispute that the zoo’s ability to attract visitors and earn revenue has been impacted by the flood. Timely support for the zoo is needed in order to offer upgraded amenities, a new premiere animal exhibit and varied programming designed to improve the visitor’s experience and to increase and diversify the zoo’s revenue streams.

Dawn Mackety, Lake Superior Zoo chief executive officer is ready to lead the zoo down a new path.

“The zoo is poised for great things. I am confident that, with help, we can put the zoo back on a course of increasing visitors and revenue, while meeting our mission,” Mackety said.

“We support Mayor Ness and his vision for the St. Louis River Corridor and agree that the zoo is an important part of that plan,” Scott said.

The zoo’s board of directors and leadership hope to repurpose the damaged exhibits and re-energize the zoo. The first is a plan to turn the Polar Shores exhibit (along with the historic elephant house hidden beneath the exterior) into an amphitheater and gathering space. It will create a place for education and performances.

The second is Bear Territory, a new premiere exhibit and major component of the zoo’s 20-year master plan. It will offer guests multiple viewing points and close interactions with different species of bears. Through the use of unique visitor paths, Bear Territory will demonstrate how humans can safely exist with wildlife in our complex world. Education nodes, parallel play zones and zookeeper demonstration areas will enhance guest experiences. Bear Territory’s design will allow multiple bear species to be incorporated and accommodated, greatly enhancing the exhibit’s longevity and visitor appeal.

The Amphitheater and Bear Territory projects, estimated to cost around $8 million would provide the zoo with a premiere exhibit once again.

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