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Cold weather helps business in Northern Wisconsin

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Glen Moberg, Wisconsin Public Radio

While the arctic air mass that has blanketed Wisconsin has been cursed by some, it is being welcomed by businesses that depend on the cold weather for their bottom line.


Unofficial readings on some thermometers up north were down to negative 24 degrees Fahrenheit this morning. But Peggy Hintze of Schofield, who has seen 72 Wisconsin winters, was taking it all in stride.

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