Alcohol slogans don’t ring true
God spoke through the Prophet Micah saying, "If a liar and deceiver comes and says, ‘I will prophesy for you plenty of wine and beer,’ he would be just the prophet for this people." (Micah 2:11).
The alcohol industry has been deceptively prophesying alcoholic messages to our society for years. Here are a few examples.
1. Drinking alcohol is necessary to transition from work to play. Remember the old commercial slogans: "When it is time to relax, Miller stands clear; beer after beer." "When the last pony is in the corral, you head for the mountains and Bush Beer." "Weekends are made for Michelob."
The truth – moving from work to play is made more difficult by including alcohol since it adds the expense of drinking and addiction issues. These require one to work longer, and play less to pay for the drinks.
2. Fun only happens if you are drinking the right alcoholic beverage. Today’s advertisements depict young people out on the town having fun, implying one will be popular and have a good time if they drink.
The truth – the use of alcohol increases the potential for physical abuse, addiction and crime, which are neither social nor fun.
3. Alcohol sales provide revenue for local communities.
The truth — excessive drinking costs our country over $223 billion, while state and local taxes from alcohol sales only bring in $6 billion nationwide. The average state spends $2.9 billion on alcohol-related costs each year. (Center for Disease Control and US News, Aug. 13, 2013).
It seems Micah’s prophecies have proved true.
Pastor Mark Holmes is an ordained minister in the Wesleyan Church and has served the Darrow Road Wesleyan Church since 1997.